Concept: With Adidas endorsing athletes and artists already, our objective was to open an idea of endorsing dancers. Why not? Opening the market to a completely different demographic. Our job will be to create activations to give Adidas that cultural impact that transcends beyond professional sports. Mobile Kitchen Sound connected w/ Zona Music in Creating a Footwork activations run. Providing workshops with full editorial spotlighting artist who we feel are premier clients for pushing the culture forward.

Goal: Dancers should be sponsored as athelets do.

Creative Director:
Director: Rights Reserved.

DJ Acey Adidas Commercial for Mobile Kitchen from Yahdcast on Vimeo.

DJ Acey Interview via Yahdcast

previous                  next