Concept: With Adidas endorsing athletes and artists already, our objective was to open an idea of endorsing dancers. Why not? Opening the market to a completely different demographic. Our job will be to create activations to give Adidas that cultural impact that transcends beyond professional sports. Mobile Kitchen Sound connected w/ Zona Music in Creating a Footwork activations run. Providing workshops with full editorial spotlighting artist who we feel are premier clients for pushing the culture forward.
Goal: Dancers should be sponsored as athelets do.
Creative Director: https://www.instagram.com/mknmvz/
Director: https://www.instagram.com/joegenaofilms/All Rights Reserved.
DJ Acey Adidas Commercial for Mobile Kitchen from Yahdcast on Vimeo.
DJ Acey Interview via Yahdcast