Activation
Mobile Kitchen Sound in collaborating w/ Nudie through their “Re-use” program with a focus on prolonging the life of your garments as well as your music. Upclycle
Problem:
Ever look through your closet and don’t know what to wear? Ever open your streaming app and don’t know what to listen to. In a time of over saturation, curation has been at an all time low. We at Mobile Kitchen plan to stitch back those seam
Overview:
“Grooves & Threads ” is a campaign celebrating the timeless appeal and craftsmanship of vinyl records and vintage denim. Both have seen a resurgence due to their authentic, tangible qualities that evoke a nostalgic connection. This campaign positions vinyl and denim as symbols of artistry and history, linking fashion and music as expressions of identity that are classic and unchanging.
Photos + Recap by @DavetotheGram